How To Do Your Own Fashion PR

Having a fashion publicist is definitely worth the cost, but if you’re an emerging fashion designer, that may not be a business expense you can afford just yet. If you’re working with a zero budget for your PR campaign, don’t sweat. (Well, try not to.) Here are a few ways to get around that dilemma and pitch your fashion label on your own:

1. Do research on how to pitch effectively.

One of the biggest gripes that magazine editors have are weak pitches! If you’re going to go head-on with an editor, especially in fashion, have your pitch down to perfection as a PR professional would. Research what to say and what not to say. Know whom you are contacting by first name, last name, and title. Think of the “elevator pitch”. Can you introduce yourself and describe your company within 15 seconds? That’s how direct your pitch should be. List the basic who, what, where, why, when, and how in an easy, conversational tone, and conclude with an open-ended question about following up with you to send more information about your label.

2. Getting a follow-up and properly responding.

If you’re lucky, a fashion editor will get back to you in regards to featuring your collection in an upcoming issue. Be prepared for any requests that may be asked, i.e. designer bio, line sheets, lending agreements, or lookbook images. At this point, your lookbook or press kit should already be completed for your current collection, and make sure that it’s updated for every new season. Be swift in your responses to editors when they ask for things because they can easily move on to the next designer if you’re not keeping up with them. Remember, they have frantic deadlines and you’re considered to be on their time!

3. Sending your press release to the media.

A well-prepared press release can definitely alert the media of your new collection. Spend some time on PR distribution websites and study how the best ones are written. Follow the standard model of a press release and formulate a few paragraphs about the new release of your collection and about you as the designer. Set up a free account with press release distribution sites and schedule your releases to be sent out to the local media. You can also e-mail and fax your press release directly to news stations and newspapers (they’re always looking for local stories to cover). Who knows – what if you’re called in to be featured in a morning news segment? That’s definitely a good look for your press portfolio.

4. Invite the media to your launch party.

If you plan on celebrating the launch of your new collection, you’re responsible for securing the venue, setting up the event, and sending out media invites. It’s best to send formal invites to editors through the mail at least 3-4 weeks in advance so that gives them the opportunity to pencil you in their schedule. Fashion bloggers are also great to invite, of course. Event photos, blog write-ups, and Twitter mentions from different bloggers means more publicity for your fashion line, which you need in order to attract more customers. Make sure to save your press clips and send thank-yous to anyone doing coverage of your event.

5. Make friends with fashion stylists.

Another way to possibly have your fashion line featured in a magazine is to have a stylist hook-up. They’re always pulling clothes for photo shoots and looking for hot, new designers to work with. Get acquainted with some fashion stylists in your area by using social media and going to different fashion events in your city. It’s also good to know a lot of photographers, models, and makeup artists who can probably help get your collection used in an editorial photo shoot.

There’s so much work that goes into handling the PR side of a fashion label that more than likely should be handled by a pro. Once your label starts becoming increasingly profitable, hiring a good PR team to help you market your brand would be the best way to go. While it’s in your hands for now, do tons of research on the job of a fashion publicist and implement some of those ideas into your own marketing campaign.

Fashion Photography, Some History

Magazines such as Allure, Vogue and Vanity Fair are known to display some of the best fashion photography that you will ever come across. Photography is a way of showcasing models wearing the trends in clothes, jewelry, sunglasses, hairstyles, necklaces, shoes and other items. The first known record of fashion photography was the portfolio of the Countess de Castiglione, Virginia Oldoini in 1856. The world’s first fashion photographer was Adolphe Braun, as he was the one responsible for shooting the first fashion model. Spark and color were added to fashion magazines once halftone printing was introduced to the fashion photography industry. The first magazines to make use of fashion photography were the French magazines Les Mode and La Mode Practique.

At first, fashion photography consisted of staging the shoots in natural environments using natural poses. Baron Adolf de Meyer was the person who first developed and adopted this practice. In the first part of the 20the century, the magazines that were the leaders were Harper’s Bazaar and Vogue. The moguls of the industry still pay tribute to the likes of Yva, Edward Steichen and Cecil Beaton, and George Hoyningen Huene. These were the individuals who help to establish fashion photography in Europe. Irving Penn, Richard Avedon and Martin Munkacsi made significant contributions after World War II.

A majority of the artists of earlier times deserted their adopted forms, and took on a more independent and natural style. 1936 was the year that models were first photographed at the beach in different poses, by Martin Munkacsi. After World War II, fashion photography became quite popular among young men who loved to hold a camera in their hands, and among young women who had the ideal body type of a fashion model. Today, fashion photography has evolved into a life of its own. Models and photographers are now seen as international celebrities, and enjoy the lifestyle of the rich and glamorous. But make no mistake this it is no easier for the photographer then it is the models, only a small percentage of those trying to make it actually succeed.

Fashion can be showcased in various avenues. Some of these well appreciated and well paid avenues include celebrity portraiture, art photography and fashion advertising. Fashion moguls such as agent Gloria Cappelletti and photo editor Clio McNicholl both agree that the fashion photography industry is quickly evolving.

For anyone wanting to become a fashion photographer it is important to keep up on trends and aesthetics of the industry. Study the images in the top fashion publications and try to understand the images and what attracts editors to them. Its interesting to look back at some of the really great photographers from a few decades ago. Interesting that some of the fashion photographers appear to have disappeared. The ones still shooting are the ones that accept change and reinvent their style all the time, fashion photography can become dated almost as quickly as the fashions they showcase.

As a professional photographer, apart from your camera, the most important tool that you can own is your portfolio. Your portfolio is actually your gateway to the industry. There are certain guidelines that you must follow when submitting your portfolio to a fashion editor. Once you are able to follow these guidelines correctly, you will on your way to becoming one of the world’s renowned fashion photographers.

All Fur Streetstyles From Fashion Week From Fall 2017

NYFW

Fashion editors got a bit of practice back in February, when a brief snowstorm interrupted the first day of New York Fashion Week. We saw it all: women slipping in four-inch stilettos, bare midriffs exposed to frigid winds, and countless pairs of silk trousers getting ruined by slush. everyone took his lessons and the next days we saw plenty of fur coats and accessories, puffers, waterproof boots, and a cashmere beanies; a few editors have even been wearing UGGs! Here, we found the best snow-day looks that combine warmth, practicality, and plenty of style.

LFW

The event that marked London fashion week this year was the 60,000 people that signed the petitions for banning fur from LFW. Ed Winters, who started the petition, is one of the co-founders of animal rights group Surge. Anti-fur militants staged one protest against its use at London Fashion Week. Their actions come after the industry body, the International Fur Federation, predicted that as many as 80 per cent of the catwalk shows at London Fashion Week – including Burberry and JW Anderson – will contain items using fur.

Mark Oaten, chief executive of the IFF, told The Telegraph: “We’re expecting a cracking week in London. I’ll be disappointed if we don’t see fur on at least 80% of the catwalks.”

As the London Fashion Week Fall 2017 collections marched on bursts of color, unexpected silhouettes and unconventional inspirations from art and history came into play. This is what fashion is all about (or should be). Fabrics and textures, too, are providing inspiration and designers are embracing the creative possibilities presented by fur. All of this creates a visual pageantry that is making the London Fashion Week Fall 2017 collections a pleasure to behold.

PFW

A week’s worth of lens-worthy street style beauty moments outside Le Carrousel du Louvre has come into focus. Hair statements were in the spotlight, as showgoers stepped out in looks ranging from lighter-than-air, fuzzy curls to romantic, ribbon-tied braids.

Instead, the emphasis was on dramatically long strands and inspired takes on hats and hair accessories, from girly to glamorous. Street style also echoed the collections with a new emphasis on above-the-neck accessories.

MFW

The streets start brimming with sartorial excellence. From slouchy suiting to eye-popping prints, see who’s sporting the best street style looks away from the catwalk.

Fur coats, fur scarves, fur capes and fur elements in general, were part of almost every collection in Milan, upscaling them in the most beautiful wintery way, it seems like the trend of stripes from catwalks continued to the streets week. The streets start brimming with sartorial excellence. From slouchy suiting to eye-popping fox fur coats. Beside fur, pantsuits were super popular, which then trickled down to all types of pants, from athleisure to wide-legged, and, finally, the fashion crowd took an unexpected sartorial turn with some pretty funky skirts. What will be in store for the following week in one of fashion’s favorite cities?

Trend spoiler: A fox fur vest will be the perfect match for your skinny jeans.