How the Fashion Industry Uses Social Media

Black Friday and the exclusive Fashion Weeks: Two pinnacle times of the year where retailers and the fashion industry hope to make up for a bad year or put the cherry on top of an awesome upward-driven one. But leading up to (or concluding) these championship fights for retail revenue redemption and leader-crowning, how are retailers and the fashion industry elite getting the word out about the deals or extraordinary collections that they have to sell?

America’s retailers are learning how to chime in on the conversations of their customers through social media. Whether it be Facebook or Twitter, major retailers are learning what their customers like and don’t like based on their Facebook statuses, comments and tweets. Besides using commercials, retailers like Old Navy use their Twitter page to advertise the deals and discounts currently going on in their stores.

Retailers like Cole Haan are using digital media to create aliases for their customers based on the customers’ lifestyles and embed interactive games in their social media pages to compliment these efforts. Cole Haan’s Facebook page mentions “Like us and explore more” to encourage the visitor to dive deeper into how Cole Haan clothing and accessories cater to the “Urban Explorer”.

As B Culture has mentioned before, digital media is a powerful commercialized hammer that some celebrities have wisely wielded to secure the nail in the foundation of a fruitful relationship with their fans. This is the same for high-end fashion designers. Fans of celebrities, the customers of high-end fashion designers, often like for their customers to vote for “who wore it best” and post new looks through their social media fan pages. Celebrities are often the retail industry’s initial guinea pigs and retailers use their customers’ social media comments to know what trends are hitting or missing which is a heads up to the retailer on which ones they should follow or continue to produce.

Digital media also helps high-end fashion designers get the word out about how to access a designer’s full collection, the campaign and allows the fashion industry’s supporting cast – the Press and stylists – to chime in on what they liked or didn’t like, what fashion shows they are excited to see and how the public can mix and match the designer’s pieces. Louis Vuitton has their full Spring 2012 fashion show on YouTube. Before YouTube, customers could only dream of seeing a high-end fashion show from beginning to end. The video of the above Louis Vuitton fashion show is in HD, which further gives the viewer the experience of being at the actual show.

From New York Fashion Week to a new high-end boutique opening up in L.A., fashion editors and socialites can us Foursquare to let their followers know what fashion shows and store opening they are spiriting to cover or shop next. Retailers can also use Foursquare to reward their frequent visitors with special discounts and recognition. In the image above, Jeremy P. is listed as the major of Kenneth Cole in SoHo. Foursquare makes an individual a celebrity along with the place the individual frequents.

Digital and social media has given the customer more of an immediate say in what works and what doesn’t. This gives the retailer and designer the ability to react more quickly and efficiently within their next collection. It seems social media may have accelerated the transition between fashion trends because of the swift reaction to what’s hot and what’s not. Interactive media is now the digitalized style meteorologist for the fashion industry.

Fashion Jobs and Fashion Career Advice

Picking one out of many fashion jobs generally is an overwhelming challenge. There are several different opportunities in the fashion industry that you might not be sure which one is best for you. With the high demand for fashion jobs, you need to be sure of what it is that you want to do so you can get started on pursuing your dream in this competitive industry. Below you will find descriptions for several fashion jobs and, subsequently, be one step closer to establishing your career in the fashion industry.

1. Fashion Designer

Thanks to shows like Project Runway, there are many people whose curiosity has been rose towards the fashion industry, exclusively, fashion design. A career as a fashion designer seems extravagant and rewarding but it takes a whole lot of work. A fashion designer must be well-informed of the latest trends (and sometimes even be ahead of them) and have the creativity to conceptualize new designs. A fashion designer creates sketches, whether by hand or with computer-aided design (CAD) software, of their designs and must be familiar with fabrics and materials in order to create samples that show what the final product would look like. As a fashion designer you can specialize in clothing design, footwear or accessories. Fashion jobs like that of a fashion designer are prolonged with grueling hours of intensive work and lots of traveling if you want to promote your designs. Fashion designers work under pressure to meet deadlines and make an impression on fashion buyers and other potential clients. As a fashion designer you would need not only talent and creativity but also thick skin and dedication.

2. Fashion Merchandising

Fashion jobs in merchandising can be very challenging. A fashion merchandiser must know what consumers really want, how to present it to them, what they want to pay for it and how to lure them to purchase. A fashion merchandiser is not just an expert in fashion but must also have strong business, financial and advertising skills. As a fashion designer you might find yourself creating budgets, tracking profits and losses, tracking inventory, developing marketing strategies and even putting together creative visual displays to draw in consumers. It’s a career that entails many different roles but also has many opportunities to grow and advance in.

3. Fashion Buyer

Fashion buyers are among the most crucial people for brands and companies. They must have good communication skills, be aggressive, organized and driven. As a fashion buyer you work hand in hand with designers, merchandisers and other key people to select what pieces to present to consumers and ensure that best-sellers are continually available. Buyers must be mindful of both current and future trends so they can make the right choices of clothing, shoes, accessories, etc. to ensure high profits. Working with suppliers to negotiate prices suggests that a fashion buyer must have good interpersonal skills, be educated in market costs and also in consumer demands. Fashion buyers must be ready to work under pressure, travel and research and analyze in order to make practical decisions on what products to offer their target customer base.

4. Fashion Director

Fashion directors, also known as creative directors or fashion coordinators, are in charge of the image and look of a store, magazine or a fashion house. They are accountable for that first impression given when people look at ad campaigns, shoots and even fashion films. A fashion director must make sure that the models, photographers, location and concepts characterize the store, brand, or magazine in the best and most genuine way. One of the most well known creative directors in the industry is Grace Coddington who, alongside Anna Wintour and other industry professionals, are a part of American Vogue. In the documentary “The September Issue” we are able to see Coddington showing us her best work and the steps she takes to produce the magnificent spreads in Vogue. Now, don’t think it will be a snap landing one of these fashion jobs. Be prepared for long hours of work, creative stumps, frequent traveling, crazy deadlines, and being willing to go back to the drawing board time and time again. Remember, as a fashion director you are responsible for the image of a brand; you produce something that the whole world will see. People will base their opinions on what you present to them. As one of the top fashion jobs in the industry, the pressure is on!

Fashion Jobs – The List Goes On

5. Fashion Forecaster

Probably one of the highest ranking careers in the fashion industry, fashion forecasters do just that, forecast the future trends and styles. This is much more sophisticated than forecasting the weather. Not only does a fashion forecaster need to have in depth knowledge of fashion but he or she must also be creative and surely have the skills necessary to research and analyze potential trends, colors, fabrics and patterns. Fashion forecasters seek inspiration in everything from movies, music, even science and technology. Getting a position as a fashion forecaster is one of the most prestigious of all fashion jobs you could aspire to.

6. Fashion Stylist

A fashion stylist has the easy (or is it?) task of making someone look good. A stylist must be familiar with what colors, fabrics and styles work best to flatter someone’s shape while also knowing ways to accessorize and finish the perfect outfit. Fashion stylists are responsible for picking the best pieces for photoshoots, events, etc. and putting them together for the final product. A stylist’s reputation lies on how good the client looks and, in the case of ad campaigns, whether or not the stylist can communicate the image and vision of a product. Don’t be surprised if, as a fashion stylist, you find yourself traveling for motivation or shopping for clothing, or even spending a day (or a few) revamping a client’s closet. Finding fashion jobs for stylists can be as uncomplicated as working as a personal shopper or styling photo shoots for websites or local magazines or newspapers.

7. Fashion Photographer

It’s not just about knowing just how to take a good picture. Fashion photographers basically have two fields to be good at: fashion and photography. The photography part consists of knowing what angles, lighting, etc. As far as the fashion, photographers really need to be experts in that as well. A fashion photographer should always know what the best trends are, top designers, top fashion events and any other heavy hitter aspects of the industry. Fashion jobs in this field can consist of taking pictures for model portfolios, ad campaigns, and fashion shows. Fashion photographers are responsible for producing a shot that requires excellent technical skills and extensive fashion knowledge. For example, when a fashion photographer goes to shoot at a fashion show he or she must know exactly when to snap the shot of that model wearing the flowing dress. The picture must showcase how the fabric moves and flows instead of displaying a dress that falls limp and drags on the floor. A fashion photographer works hand in hand with stylists, makeup artists and models to ensure that the final product is efficient in sending a visual message.

8. Fashion Editor

Fashion editors supervise the direction of a fashion publication, website and other media. They are in charge for editing a fashion writer’s work, making suggestions, and researching the possibilities of future stories. Fashion writers must be aware of trends and classics to assure that coverage is provided for the target audience. A fashion editor works under the pressure of meeting deadlines, supervising writers, discovering features and fresh ideas all while staying current on the industry and scanning the levels of competition. Some of the qualities necessary for one of these fashion jobs are being organized, punctual, able to communicate verbally and have impeccable writing and journalistic skills. Being one of the most competitive fashion jobs in the industry, a fashion editor should be ready to put some hard work in and spend long nights brewing up excellent, creative content.

9. Fashion Writer

Being a fashion writer is not as easy as picking up a pen and paper (or laptop, tablet, etc.) but includes extensive amounts of research. Fashion writers must be current on their knowledge of fashion and creative when drumming up writing ideas. Of course, outstanding writing skills are a must and meeting deadlines are also fundamental in this career. Fashion writers can execute interviews, cover fashion events and supply reviews of products. You have a choice of working as a freelance writer, with television shows, websites, blogs, smaller publications like local magazines and newspapers or with major publications such as Vogue or Elle, among others. This is one of those fashion jobs where you can find many opportunities and can be fairly simple to get started.

10. Fashion PR (Fashion Public Relations)

Creating a good consumer opinion is of the utmost importance for this fashion job. Where advertising and marketing can create a consumer desire to purchase a certain fashion item, public relations handles the image in its relation to the public eye. Public opinion can gauge the success and longevity of a company. Out of all the fashion jobs mentioned, fashion pr is the piece that ties it all together.

Fashion Jobs that Require WORK!

Whatever one of these fashion jobs you determine to make your career, remember that in such a reasonably competitive industry it’s important to put in a lot of hard work and to be determined. All employers look for something that make their next hire special and capable of making their publication, line, show, or website shine amongst the rest. What is it that you have to offer that others don’t have? How motivated are you? Tell us, which one of these fashion jobs appeal to you the most?

Becoming A Fashion Stylist – Degrees, Electives And Skills

For those who have never fancied a 9-5 desk job and have instead preferred to work on something more creative, there are several options to choose from. There is a fashion stylist for one. This job role has an artistic bend and hence, is one that’s unlikely to become monotonous. Additionally, it is also quite rewarding in terms of pay.

What does a fashion stylist actually do?

We always wonder how celebrities are dressed to the tee. Their look rarely offers scope for criticism. While they do have a sense of fashion, there is always a fashion stylist working behind perfecting their look. A fashion stylist is one who works on improving outward appearances of individuals and objects. They are the ones crafting the fabulous looks we all emulate as the latest fashion trends.

There are different branches within this field. The first type of fashion stylist is a wardrobe stylist. The chief duty of this professional is to dress up individuals, including celebrities, high profile persons and performers for important social events such as press conferences, award nights and red carpet events. Wardrobe stylists also work in the entertainment industry dressing up actors for movies and television serials. There are art directors or fashion editors responsible for styling looks for advertising campaigns, magazine photo-shoots and look-books. Image consultants are also regarded as a type of fashion stylist. They work with common individuals and socialites to give them an image makeover.

Degrees and Training

There is no specific elective that will make you eligible for the job. Some background in fashion and design will help you work your way into the industry. An individual desiring to become a fashion stylist should have a Bachelor’s Degree in fashion styling, fashion design, costume design or marketing and merchandise.

The degrees and electives you might need to take also depend upon the area in which you intend to seek employment. If it is in marketing and merchandise, knowledge of business is a must. Selected fashion design degrees integrate some units of business management within the design course itself, dispensing with the need for a separate business course. It covers marketing, operations and administration.

A portfolio is a display of your talent. Hence, having one is important when you go looking for a job. Most often you will have to pay to get a portfolio done. You can create a portfolio free of cost by assisting a celebrity stylist on a project.

Other Skill Requirements

Training is one aspect of landing a job as a fashion stylist. However, there is a requirement for other skills and abilities that will help you grow and succeed in this career. The first is a good fashion sense. You should have good knowledge of clothing and fashion styles, fashion trends and elements of design. You should be able to match dresses for different figures and body proportions. Not only this, an aspiring fashion stylist should be able to co-ordinate clothing, hairstyle, makeup and accessories to create a complete look. It is also necessary to be creative and innovative. You should be imaginative to know what combination works the best. At the same time, you should be confident enough to showcase and market your work to others.

The ability to market oneself and products is essential in this field. You should be communicative and social in order to get clients for your business. Having a good referral network is very crucial.

The last and most important aspect about becoming a fashion stylist is asking how much do you get paid. Unlike other professionals, stylists do not charge by the hour. They have fixed day and half-day rates. The per-day rate can range between $200 and $800. The amount you can command is influenced by factors such as training, experience, popularity and the market. Celebrity fashion stylists earn a whopping $6000 per day. You can start by working as an assistant to a seasoned stylist and then go on to set up independent practice.